What an interesting experiment this whole Social Media Campaigning is.  Our asignment is to use TransMedia and Plenitude in a way to inspire some sort of campaign to engage.  Now I have been doing social media, studying social media, learning by doing, and am starting to see a pattern.

Likes are just likes, once they like it they may never go back.

Shares are worth looking at because it create’s a ripple effect, but within a day that share is lost

Comments have value, and yet if it is just a “nice! :D” then, well frankly you are missing the point.

At what point does social media actually engage people?  Sure the campaigners are TOTALLY engaged in their own idea, great, and WOW, we already have 60 likes in less than half a day!

Great, but what are people DOING about it??

What is that engaging factor.

I see disconnect between the campaigners as they each sit on their own phone, not engaging over breakfast.  I see competition between two initiatives that are frankly doing the same thing…

What I propose is we just get out and play